A website redesign gives your auto repair shop a chance to improve how customers learn about your services and book appointments. Before changing the design, take inventory of the page links that already lead people to your business.
Your service pages, blog articles, and contact page each have a web address, also called a URL. Those addresses may appear in search results, customer bookmarks, social posts, and links from other websites. Tracking them should be part of the redesign plan.
Choose Clear Addresses for New Pages
Google recommends simple, descriptive URLs and using hyphens to separate words. It clarified that guidance in its October 23 documentation update. This was a documentation clarification, not an announcement of a new ranking advantage. developers.google.com
For a new brake service page, an address such as /brake-repair/ gives readers a clear indication of the topic.
Choose a naming pattern your team can maintain. Keep addresses readable and focused on the page’s purpose.
Inventory Existing Pages Before Making Changes
Before work begins, ask your website provider for a list of existing page addresses. Identify the pages customers use to explore services, read advice, find your location, or request appointments.
Our recommendation is to preserve useful existing page link addresses whenever practical. Changing an established page link address solely to replace an underscore with a hyphen is usually a lower priority than improving the page itself.
When an address must change, include a permanent redirect from the old page to its relevant replacement in the project scope. Also update the website’s internal links so customers can navigate directly to the new address.
Check the Customer’s Next Step
A redesign review should include more than the homepage.
Open an important service page on your phone. Can you find the shop’s location, understand what it offers, and contact the business easily? Test the phone link and appointment button yourself.
Then check links from the blog to relevant services. An article about brake symptoms should give interested readers a useful path to the shop’s brake service information.
Make Launch Checks Part of the Project
Ask your provider to verify redirects, navigation, contact links, and the intended indexing settings when the new site launches.
Keep a dated record of the launch and major changes. That record will help you investigate later changes in inquiries or search performance without relying on guesswork.
A successful redesign should make your website easier for customers to use while handling existing pages carefully. Planning those details before launch makes the finished site more dependable.