Coupons & Promotions for Auto Repair Shops
Create offers that generate business without turning your shop into the “discount place.”
Coupons and promotions can be an effective way to encourage customers to schedule needed services, bring existing customers back and introduce new customers to your shop.
But the offer — and how it’s presented — matters.
Motorhead Advantage creates strategic promotions for independent auto repair shops that give customers a reason to take action while protecting the value and reputation of your business.
The Right Offer at the Right Time
Not every promotion needs to be a big discount.
A good offer should make sense for your shop, your customers and what you’re trying to accomplish.
That might mean promoting seasonal maintenance, encouraging customers to schedule a particular service, generating business during a slower period or creating an incentive for new customers to give your shop a try.
We help determine what to promote, when to promote it and how to present the offer so it supports your business rather than simply giving away margin.
Promotions That Work Across Your Marketing
A promotion becomes much more effective when customers see it in more than one place.
Motorhead Advantage can create and incorporate your offers across your website, email campaigns, social media and other marketing so the message stays consistent wherever customers encounter your shop.
And because we understand the rest of your marketing, the promotion doesn’t have to exist as a disconnected coupon that someone created just to fill a space.
Reach Local Customers With Every Door Direct Mail
Sometimes the best way to reach potential customers around your shop is still through their mailbox.
Motorhead Advantage designs Every Door Direct Mail (EDDM) pieces that allow repair shops to target specific neighborhoods and postal routes in their local market.
We can create professional mailers that introduce your shop, communicate what makes your business different and incorporate carefully selected offers designed to encourage recipients to take the next step.
It’s another way to put your shop in front of local vehicle owners — including people who may not be actively searching for a repair shop online yet.
More Than a Coupon
A coupon should never be the only reason someone chooses your shop.
The promotion may get their attention, but your reputation, professionalism, customer experience and quality of service are what turn that first visit into a lasting customer relationship.
That’s why we think beyond the discount itself.
The goal isn’t to attract bargain hunters. It’s to create an opportunity to earn a new or returning customer.
Let’s Create a Promotion That Makes Sense for Your Shop
Whether you’re planning a seasonal promotion, looking for a way to reach more customers in your community or considering an Every Door Direct Mail campaign, we can help you determine what makes sense for your shop.