About Motorhead Advantage
We Help Independent Auto Repair Shops Build Stronger Businesses
Motorhead Advantage works exclusively with independent auto repair shops, helping owners strengthen their marketing, develop their people and build better businesses.
But what we do starts with something much simpler:
We get to know your shop.
We don’t believe every repair shop needs the same marketing plan, the same training or the same solution. We take the time to understand your business, your people, your customers and the challenges you’re facing — and then help you determine what will actually make a difference.
Because your shop isn’t like every other shop.
And the way you grow your business shouldn’t be either.
We’ve Been Working With Independent Repair Shops Since 2002
Our journey in the automotive repair industry began in 2002 when our parent company, Eagle Soars Business Advisors, began working with its first independent auto repair shop.
What started with one shop grew through relationships and referrals.
Over the years, we’ve worked closely with independent shop owners and learned something important: running a successful repair shop involves a lot more than fixing cars.
Shop owners have to attract customers, find and keep great employees, lead their teams, manage customer expectations, keep up with technology, solve problems and somehow find time to think about where the business is going next.
Motorhead Advantage grew out of that experience.
Today, we bring together personalized marketing, practical training and business-growth resources created specifically for independent auto repair shops.
We’re Not Interested in Selling You Something You Don’t Need
Every shop is different.
That’s why we don’t start by trying to fit your business into a predetermined package.
We start by listening.
What’s working? What’s frustrating you? Where do you want the business to go? What keeps getting in the way?
Sometimes the answer is better marketing. Sometimes it’s developing your employees. Sometimes the owner needs better systems so everything doesn’t depend on them.
And sometimes you’re already doing something well and don’t need us to change it.
Our job isn’t to sell you everything we do. It’s to help you figure out what makes sense for your shop.
What We Believe
Our Mission
To help independent auto repair shop owners build stronger businesses through personalized marketing, practical training and resources that strengthen their people, customer relationships and operations.
Our Vision
To help create an automotive repair industry where great independent shops are recognized for the value, integrity and service they provide their customers and communities.
Our Values
Motorhead Advantage is a Christian-owned company. Our faith influences how we conduct business and how we believe people should be treated — with honesty, integrity, respect, gratitude and a commitment to serving others.
Integrity
We do what we say we’ll do and make recommendations based on what’s right for the client.
Respect
We value people, their ideas and the contributions they make.
Service
We believe business is ultimately about serving people — customers, employees and communities.
Creativity
We look for better ideas and practical solutions rather than simply doing what everyone else does.
Accountability
We take responsibility for our work, our commitments and the results we’re working to achieve.
Gratitude & Generosity
We appreciate the trust our clients place in us and believe successful businesses should make a positive difference for others.
The Shops We Love Working With
We work best with independent shop owners who care about more than simply getting cars through the door.
They care about their customers.
They want good employees to build careers with them.
They take pride in doing quality work.
They care about their reputation and their community.
And they’re willing to keep learning, improving and finding better ways to run their businesses.
Those are the shop owners Motorhead Advantage was built to serve.
More Than a Vendor. A Partner in Your Business.
Over the years, many of our client relationships have grown far beyond completing a marketing project or providing a particular service.
We become people our clients call when they have an idea, a problem or a question.
Sometimes they need marketing help. Sometimes they’re dealing with an employee or customer issue. Sometimes they’re considering something new and simply want another perspective from someone who understands their business and the independent repair industry.
That’s the kind of relationship we want to build.
We want Motorhead Advantage to be in your corner as you build a stronger shop.
What Our Clients Say
Our clients know value when they see it and appreciate the expertise we provide with our products and services. Here’s what some of them have said about how we’ve helped them change the way they market their auto repair shops:
“Motorhead Advantage has changed the way we market our auto repair shop. We’ve achieved results we could never have accomplished on our own. I know they care about my shop’s needs and will do whatever they can to provide the most effective ways to market our business. I highly recommend them to any shop owner. Honesty, integrity, expertise, dedication, and resourcefulness is just the start of who they are and what they have to offer any business,” says Bob DeStefano, Country Road Automotive in Lincoln Park, NJ.