If you’re looking for one auto repair marketing strategy to overtake your shop with new customers, you may be searching for a very long time. When it comes to marketing and advertising, it’s important to know that every auto repair marketing strategy you utilize must be done with a plan and in conjunction with other strategies.
Even when it comes to tracking to determine which marketing and advertising pieces are performing well, you must remember that it’s a cumulative effect. For example, an individual may drive by your shop and see your logo every day. Then, he or she views your shop’s advertisement on a placement in the local diner. One day he or she receives a coupon in the mail from your shop and bang…the person gives you a call.
So, how do you gain the most benefit from every auto repair marketing strategy you use? By following these simple tips:
- If you don’t already have them, make sure you develop your shop’s mission, vision and core value statements.
- Review every area of your business – marketing/advertising, promotions, sales, fulfillment, and after-sales care/warranties – to be certain your core values are communicated accurately.
- When developing your marketing and advertising pieces, make sure you always include your logo, address, phone number, and web address.
- The same holds true for your on-line marketing. Directories, social media profiles, pay-per-click ads, etc. should direct people to your website. Don’t forget to include links to your social media sites on your website!
- Upon arriving at your website, visitors should see quality content that demonstrates you as an expert in auto repair.
- Once in the shop, your customers should continue to experience the great qualities of your brand.
Forget about searching for that one auto repair marketing strategy that will be the end-all be-all. It doesn’t exist. Instead, concentrate on creating a brand experience for customers that will get them coming back through the door and recommending your shop to others.
Need help? Let the marketing professionals at Motorhead Advantage focus on what we do best – providing complete shop marketing programs. Our auto repair marketing services are personalized to the needs of the shop owners with whom work. Schedule your auto repair marketing review today.