Need auto repair shop marketing and promotional ideas for July? One of the biggest events in July is Independence Day. Yes, it’s ok to get in on the bandwagon and show your appreciation and love for your country. What if you’d like to feature some promotions that are a little bit different? We’ve got some auto repair shop marketing and promotional ideas for you.
Articles by Anne Lazo
4 Things You Can Do in Your Auto Repair Shop to Raise the Bar on Customer Service
Self-service has made it more difficult for businesses to meet customer service expectations. Why? Because it’s easier for “me” as a consumer to know how to please “myself.” It’s time to raise the bar and show customers we care about them and their needs. How is your shop creating a positive and memorable experience for your customers?
Help, I have a negative review! Now what?! – Dealing with negative reviews online.
Were you aware that social media has five times the impact of traditional word-of-mouth? More and more customers are becoming increasingly outspoken about the experiences they are having with businesses. In the past, they may have told a few friends, family members or business associates. Now, they broadcast their “likes” and dislikes all over the web. From blog and social media posts to on-line reviews, these customers are telling their story about your business. This means you must be engaged in new technology to manage their on-line communications.
Increasing Car Count Through Customer Referrals
One of the best ways to increase the car count in an auto repair shop is through customer referrals. There’s just one problem. Most shop owners either assume customer referrals are given automatically when they do a great job or are often reluctant to ask their customers for referrals. Both mindsets need to be discarded and a formal referral strategy needs to be developed.
Anne Lazo Discusses with Ratchet+Wrench Magazine the Importance of a SWOT Analysis
CEO of Motorhead Advantage, Anne Lazo, was recently interviewed by Ratchet+Wrench Magazine on the importance of a SWOT analysis. As quoted from the article, “A SWOT (strengths, weaknesses, opportunities and threats) analysis is an important part of business planning. It’s an opportunity to assess whether you are serving customers in a way that aligns with your shop’s mission, vision and core values, ” says Anne Lazo. To read the article and learn more on the components of a SWOT Analysis, visit Ratchet+Wrench online at http://www.ratchetandwrench.com/RatchetWrench/March-2014/Performing-a-SWOT-Analysis.