There’s no getting around it – digital marketing is here to stay. As technology continues to improve, the more successful auto repair shops will be capitalizing on the use of digital marketing strategies to connect and communicate with current and prospective customers. As studied by Smart Insights, 82% of purchasers are researching online. Also worth noting is the amount of time people are spending on mobile devices (up from .3 hours in 2008 to 2.8 hours in 2015). Increased competition and a more savvy consumer means you must embrace digital marketing to thrive. Here are the digital marketing trends that will be important for your continued success in 2016.
