Were you aware that social media has five times the impact of traditional word-of-mouth? More and more customers are becoming increasingly outspoken about the experiences they are having with businesses. In the past, they may have told a few friends, family members or business associates. Now, they broadcast their “likes” and dislikes all over the web. From blog and social media posts to on-line reviews, these customers are telling their story about your business. This means you must be engaged in new technology to manage their on-line communications.
