Automotive repair is a highly technical industry. To grow your shop and provide the best level of care to your customers, you have to use state-of-the-art diagnostic equipment along with the latest advances in automotive technology. That said, have you embraced technology when it comes to your marketing? Like never before, today’s technology gives us the ability to reach more people. As the Millenial generation’s purchasing power increases, the trend for on-line marketing will take on an even greater importance. In this blog post, I’ll talk about video content marketing and how you can use it to fill your bays with a loyal fan base of raving customers.
auto repair marketing
How to Make Your Business Stand Out from the Competition
What makes your auto repair shop different from all the others in your area? If you’ve been trying to find out how to make your business stand out from the competition, you’re in the right place. Even more than letting you know how to differentiate yourself from the competition, this article is going to focus on how to capitalize on your core values and strengths so, in the final analysis, you WILL stand out from the competition. Let’s get started.
What is branding and how does it apply to auto repair shops?
When you hear or see the word “branding” what’s the first thing that comes to mind? Do you think of well-known brands like UPS or Coca-Cola? Do you wonder if you are able to brand your shop? What makes a brand memorable? Is it the consistent use of your logo, colors and marketing message?