Social media marketing may be the fastest growing platform for internet marketing. Next to video, it’s getting a lot of attention and rightly so. It’s where your potential customers are interacting with friends and finding out about their favorite brands. Whether or not you have embraced internet marketing for your shop, you will benefit from understanding the opportunities associated with running a strong social media campaign. Here’s what you should know:
Customer Retention
4 Auto Repair Advertising Ideas
Shop owners are continually searching for the most effective ways to handle their auto repair marketing. From placemats to television commercials and everything in between, there’s never a shortage of auto repair advertising ideas. Here are 4 auto repair advertising ideas I believe to be quite effective at getting results.
7 Best Practices for Talking with Customers
The most common auto repair gripes can be boiled down into three main reasons customers aren’t satisfied: 1) pricing complaints, 2) the inability to fix the problem, and 3) the length of time it took to complete the repair. It’s our contention that these complaints occur because relevant information isn’t communicated up front. Don’t beat yourself up. We’re all guilty of communicating poorly from time to time.
4 Things You Can Do in Your Auto Repair Shop to Raise the Bar on Customer Service
Self-service has made it more difficult for businesses to meet customer service expectations. Why? Because it’s easier for “me” as a consumer to know how to please “myself.” It’s time to raise the bar and show customers we care about them and their needs. How is your shop creating a positive and memorable experience for your customers?
Help, I have a negative review! Now what?! – Dealing with negative reviews online.
Were you aware that social media has five times the impact of traditional word-of-mouth? More and more customers are becoming increasingly outspoken about the experiences they are having with businesses. In the past, they may have told a few friends, family members or business associates. Now, they broadcast their “likes” and dislikes all over the web. From blog and social media posts to on-line reviews, these customers are telling their story about your business. This means you must be engaged in new technology to manage their on-line communications.