A customer’s vehicle is broken down. Now what? The majority of customer complaints come about because expectations aren’t managed properly. You told your customer one thing and they thought you meant something entirely different. Customer retention depends on properly managing expectations: 1) What and how well are you communicating? and 2) How well are you delivering?
As you are no doubt aware, online reviews play a very important role in developing trust with existing and potential customers. We recently received this infographic on website reviews from websitebuilder.org and thought it to be an important topic to share with auto repair shop owners. Feel free to share this with your colleagues.
Automotive repair is a highly technical industry. To grow your shop and provide the best level of care to your customers, you have to use state-of-the-art diagnostic equipment along with the latest advances in automotive technology. That said, have you embraced technology when it comes to your marketing? Like never before, today’s technology gives us the ability to reach more people. As the Millenial generation’s purchasing power increases, the trend for on-line marketing will take on an even greater importance. In this blog post, I’ll talk about video content marketing and how you can use it to fill your bays with a loyal fan base of raving customers.
May’s issue of Ratchet+Wrench Magazine includes an article as told to Anna Zeck by Motorhead Advantage’s, Anne Lazo. The article features all the steps auto repair shops should take if they want to implement an on-line appointment scheduling system. The article covers all the important points to consider in selecting an on-line appointment scheduling system. You can read the entire article on the Ratchet+Wrench Magazine website at >> http://www.ratchetandwrench.com/RatchetWrench/May-2015/Making-Online-Appointments-Effective/.
What makes your auto repair shop different from all the others in your area? If you’ve been trying to find out how to make your business stand out from the competition, you’re in the right place. Even more than letting you know how to differentiate yourself from the competition, this article is going to focus on how to capitalize on your core values and strengths so, in the final analysis, you WILL stand out from the competition. Let’s get started.