CEO of Motorhead Advantage, Anne Lazo, was recently interviewed by Ratchet+Wrench Magazine on the importance of a SWOT analysis. As quoted from the article, “A SWOT (strengths, weaknesses, opportunities and threats) analysis is an important part of business planning. It’s an opportunity to assess whether you are serving customers in a way that aligns with your shop’s mission, vision and core values, ” says Anne Lazo. To read the article and learn more on the components of a SWOT Analysis, visit Ratchet+Wrench online at http://www.ratchetandwrench.com/RatchetWrench/March-2014/Performing-a-SWOT-Analysis.