Wondering how to easily engage your Facebook audience? Run a simple Facebook contest. It used to be a bit more difficult to run a contest on Facebook. You had to use a third-party app and there were certain rules you had to follow. Facebook still has contest rules so make sure you read through them before starting your Facebook contest. Here are some simple contest ideas that won’t go against Facebook’s rules.
Does your auto repair shop run into some seasonal slow downs? For many shop owners, the months of January and February bring some concern as the average weekly car count decreases. Your customers are just finishing up with the holidays and the thought of extra bills… well, you know. This time of year, we plan ahead to assist our clients so their shops stay busy. These are top-quality shops that have a lot of happy customers. So, while they don’t have too much of a down-tick in business, we still create ways to encourage customers to come in. Here are 5 ways you can market your auto repair shop when times are slow.
If you’re like most auto repair shop owners, you know about cars and running your business, but the thought of social media makes you nervous. That’s understandable. There’s a lot going on in the world of internet marketing and social media can become quite complicated. Facebook, Google, LinkedIn, YouTube, Twitter, Pinterest and Instagram… It seems like the list in endless. Then, the thought of having to post to all those accounts! It becomes mind boggling.
Automotive repair is a highly technical industry. To grow your shop and provide the best level of care to your customers, you have to use state-of-the-art diagnostic equipment along with the latest advances in automotive technology. That said, have you embraced technology when it comes to your marketing? Like never before, today’s technology gives us the ability to reach more people. As the Millenial generation’s purchasing power increases, the trend for on-line marketing will take on an even greater importance. In this blog post, I’ll talk about video content marketing and how you can use it to fill your bays with a loyal fan base of raving customers.
May’s issue of Ratchet+Wrench Magazine includes an article as told to Anna Zeck by Motorhead Advantage’s, Anne Lazo. The article features all the steps auto repair shops should take if they want to implement an on-line appointment scheduling system. The article covers all the important points to consider in selecting an on-line appointment scheduling system. You can read the entire article on the Ratchet+Wrench Magazine website at >> http://www.ratchetandwrench.com/RatchetWrench/May-2015/Making-Online-Appointments-Effective/.