Ways to Market Your Auto Repair Shop When Times Are Slow

Posted on: January 16, 2018 by: Anne Lazo

Market your auto repair shop to prevent slow times.

Does your auto repair shop run into some seasonal slow downs? For many shop owners, the months of January and February bring some concern as the average weekly car count decreases. Your customers are just finishing up with the holidays and the thought of extra bills… well, you know. This time of year, we plan ahead to assist our clients so their shops stay busy. These are top-quality shops that have a lot of happy customers. So, while they don’t have too much of a down-tick in business, we still create ways to encourage customers to come in. Here are 5 ways you can market your auto repair shop when times are slow.

Social Media – Which Sites Should I Have for My Auto Repair Shop?

Posted on: March 5, 2017 by: Anne Lazo

If you’re like most auto repair shop owners, you know about cars and running your business, but the thought of social media makes you nervous. That’s understandable. There’s a lot going on in the world of internet marketing and social media can become quite complicated. Facebook, Google, LinkedIn, YouTube, Twitter, Pinterest and Instagram… It seems like the list in endless. Then, the thought of having to post to all those accounts! It becomes mind boggling.

Get More Customers with Video Content Marketing

Posted on: May 14, 2015 by: Anne Lazo

Automotive repair is a highly technical industry. To grow your shop and provide the best level of care to your customers, you have to use state-of-the-art diagnostic equipment along with the latest advances in automotive technology. That said, have you embraced technology when it comes to your marketing? Like never before, today’s technology gives us the ability to reach more people. As the Millenial generation’s purchasing power increases, the trend for on-line marketing will take on an even greater importance. In this blog post, I’ll talk about video content marketing and how you can use it to fill your bays with a loyal fan base of raving customers.

Do you know your web marketing conversion rates?

Posted on: April 30, 2015 by: Anne Lazo

When visitors click on your website, do you know how many of them are converting from a prospect to a customer? Web marketing conversion rates will give you a clear understanding on how easily it is for site visitors to find the information they need and take action. All too often, we see auto shop websites that are cluttered with images and content, and there is no straightforward, clear call-to-action. To illustrate, our web marketing team has put together a video showing a web marketing conversion rates review on an actual auto shop’s website. Click on Continue Reading to watch the video and learn more.

Your Auto Repair Marketing Plan – What Should You Include?

Posted on: February 22, 2015 by: Anne Lazo

Having an effective auto repair marketing plan is vital to your shop’s success. I am often amazed when I hear that a shop owner isn’t doing much in the way of marketing. Auto repair marketing plans and schedules provide a sense of direction and the ability to generate brand awareness. Without a plan, your business will falter. If you’re like most shop owners, you may be wondering what you should include in your auto repair marketing plan. In this blog post, I’ll identify 11 essential components of an auto repair marketing plan.