A customer’s vehicle is broken down. Now what? The majority of customer complaints come about because expectations aren’t managed properly. You told your customer one thing and they thought you meant something entirely different. Customer retention depends on properly managing expectations: 1) What and how well are you communicating? and 2) How well are you delivering?
Wondering how to easily engage your Facebook audience? Run a simple Facebook contest. It used to be a bit more difficult to run a contest on Facebook. You had to use a third-party app and there were certain rules you had to follow. Facebook still has contest rules so make sure you read through them before starting your Facebook contest. Here are some simple contest ideas that won’t go against Facebook’s rules.
Does your auto repair shop run into some seasonal slow downs? For many shop owners, the months of January and February bring some concern as the average weekly car count decreases. Your customers are just finishing up with the holidays and the thought of extra bills… well, you know. This time of year, we plan ahead to assist our clients so their shops stay busy. These are top-quality shops that have a lot of happy customers. So, while they don’t have too much of a down-tick in business, we still create ways to encourage customers to come in. Here are 5 ways you can market your auto repair shop when times are slow.
As you are no doubt aware, online reviews play a very important role in developing trust with existing and potential customers. We recently received this infographic on website reviews from websitebuilder.org and thought it to be an important topic to share with auto repair shop owners. Feel free to share this with your colleagues.
If you’re like most auto repair shop owners, you know about cars and running your business, but the thought of social media makes you nervous. That’s understandable. There’s a lot going on in the world of internet marketing and social media can become quite complicated. Facebook, Google, LinkedIn, YouTube, Twitter, Pinterest and Instagram… It seems like the list in endless. Then, the thought of having to post to all those accounts! It becomes mind boggling.