Shop owners are continually searching for the most effective ways to handle their auto repair marketing. From placemats to television commercials and everything in between, there’s never a shortage of auto repair advertising ideas. Here are 4 auto repair advertising ideas I believe to be quite effective at getting results.
In all auto repair advertising, it’s important to make sure your message is consistent. How is this accomplished? By starting with your core values and making certain they are communicated in every area of your business – marketing and advertising, promotions, sales, fulfillment and after-sales care and warranties. Once this is accomplished, you can begin to market your shop with these auto repair advertising ideas.
- On-Line Strategies – Today’s digital world is having a major impact on how auto repair shops connect with their customers (see Eagle Soars’ Article on How Consumers are Interacting on the Web and What It Means to Your Business). Every auto repair marketing strategy you implement on-line should be used to drive traffic to your responsive website. At a minimum, you need to be using social media engagement, search engine optimization, blogging, videos, and reviews to build the trust factor for your business.
- Direct Mail – Just because the majority of people are doing their research on-line, doesn’t mean traditional marketing activities are any less effective. When it comes to auto repair advertising, direct mail should not be overlooked. In fact, sending out direct mail coupons and newsletters to your customers is one of the most effective ways to drive traffic into your shop.
- Events – Car care events aimed at helping women understand their vehicles is an excellent way to gain their loyalty. Remember, they make up the largest segment of your database.
- Referrals – Though your goal should be to provide such an exceptional customer experience that people can’t stop raving about your shop, it’s still important to ask for referrals. Your customers are your best sales people. When you provide solutions and satisfy their needs, they’ll be glad to tell others about your shop.
Even with a limited marketing budget, you can utilize these auto repair advertising ideas to increase awareness and bring in new customers. After they are in your shop, work hard to provide the highest standards of customer care – before, during and after the work is done.
Let Motorhead Advantage Help with Your Communication-Based Auto Repair Advertising
Would you like to improve upon the way you are currently communicating with prospects and customers? Motorhead Advantage offers a free 30-minute auto repair advertising and marketing evaluation to get you started. During the evaluation, we’ll ask about:
- You and Your Shop – How long have you been in business? How has your shop grown? What are some of the struggles you have had to face with your marketing?
- Your Current Marketing – What’s working? What’s not working? What are you not doing with your marketing that you would like to do?
- Your Future Goals – How would you like to see your shop in the future?
After you provide us with all this great information about your shop, we’ll briefly talk about how you can effectively utilize communication-based auto repair advertising ideas to build your business. We’ll also discuss how the marketing professionals at Motorhead Advantage can complement your efforts.
Click here to schedule your free auto repair advertising and marketing review now.